Youth and families
Advertising can make gambling seem like an ordinary part of growing up or watching sport. Our briefings examine the campaign’s concerns for young people and the effects that gambling harm can have beyond the individual.
Learn and take part
Understand the issue.
Find your next step.
Gambling advertising is a public-health and sport-policy issue. This guide brings together the campaign’s explanations, original publications, and sources so you can explore the evidence and decide how to take part.
Start with the issue.
Our campaign seeks to end harmful gambling advertising in Canada. The briefings below explain why we focus on advertising and how it connects to the people and institutions affected.
Health and sport
Read our case for treating gambling harm as a public-health concern, and for protecting the integrity and culture of sport. Each briefing connects our position to supporting sources.
Policy and accountability
Follow the proposal for a national framework on sports-betting advertising. Explore the campaign’s economic concerns and compare how other countries approach advertising restrictions.
Read the work behind the campaign.
We publish our advocacy so people can examine what we are asking for and the reasons behind it. Campaign publications present our position; the research library and news collection link to work by others.
Original publications
Our letters document requests to elected officials, broadcasters, and sport organizations. Our opinion pieces and whitepapers develop the case for advertising reform.
Research and coverage
Use the research collection to find source material on gambling harm and advertising. Our news page provides context for selected developments in Canada and abroad.
Questions and participation
Find answers about the campaign and Bill S‑211, learn who runs BAFG, or contact us with a correction, media inquiry, or organizational endorsement.
Looking for help with gambling?
BAFG is an education and advocacy campaign. We do not provide counselling or crisis services. Our support directory points to organizations that help individuals and families affected by gambling.
Find support for yourself or someone you know