Privacy Policy.
We collect the minimum personal information needed to run the campaign, we keep it only as long as we need it, and we never sell or share it. This page explains exactly what we collect and why. Last updated: September 10, 2026.
Who we are
Ban Ads For Gambling (“BAFG”, “we”) is a not-for-profit corporation incorporated in Ontario, running a national, volunteer-led advocacy campaign. We handle personal information in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and follow data-minimization practices standard for Canadian non-profit advocacy organizations: collect little, use it only for the purpose you gave it to us, and delete it when that purpose is served.
What we collect, and why
The “Tell your MP” letter tool. To send a letter you provide your name, email address, and postal code.
- Your postal code is used to look up your Member of Parliament, and it appears at the bottom of your letter so the MP’s office knows you are a constituent. It also tells us which riding your letter came from, which is how we measure the campaign’s reach across the country. It is used for nothing else.
- Your name signs your letter. Your email is used to deliver the letter and to send you a confirmation (and a copy, if you ask for one).
- We keep the Campaign’s copy of your letter — including your postal code — so we can track the campaign’s reach riding by riding. That copy is held securely, is never shared with anyone, and is deleted or anonymized when it is no longer needed.
Newsletter. If you subscribe to campaign updates, we keep your name and email address for that purpose only. Every email includes an unsubscribe link, and unsubscribing removes you from the list.
Contact form. We keep what you send us for as long as needed to respond and follow up.
Donations. Donations are processed by Fundrazr, our payment processor. We never see or store your payment card details.
What we will never do
- We will never sell, rent, trade, or share your personal information with anyone — not with other organizations, not with data brokers, not with advertisers.
- The personal information you give us — your name, email, postal code, and letter — is never connected to analytics or advertising, ours or anyone else’s.
- We will not add you to any mailing list you didn’t ask to join.
Cookies & analytics
Our own analytics are cookie-less and anonymous: we count visits, pages read, and letters sent in aggregate, and none of it can identify you.
We also use Google Analytics 4 (loaded through Google Tag Manager) to understand how people find and use the site, including its advertising features:
- Demographics and interests (Google Signals). Starting September 10, 2026, when you are signed in to a Google account with ads personalization turned on, Google may share aggregated demographic information (such as age range, gender, and interest categories) and cross-device usage with us. We only ever see this as aggregate statistics — for example, what share of visitors are in a given age range. We cannot identify you from it, and we never combine it with the personal information you give us.
- Advertising measurement. We run ads asking Canadians to support the campaign. Google Analytics is linked to our Google Ads account so we can measure whether those ads work and show them to relevant audiences. This uses Google’s advertising cookies and identifiers.
Opting out: you can turn off ads personalization at Google’s Ads Settings, block Google Analytics entirely with the GA opt-out browser add-on, or block cookies in your browser — the site works fine without them. How Google uses data from sites that use its services is described at policies.google.com/technologies/partner-sites.
Third-party services
A small number of services help us run the campaign, and each receives only what it needs to do its job:
- OpenNorth Represent API — receives your postal code (only) to identify your MP.
- Fundrazr — processes donations securely; see Fundrazr’s own privacy policy for how it handles payment information.
- Our email delivery provider — transmits your letter and confirmation email.
- Google (Analytics, Tag Manager, and Ads) — website and advertising measurement as described under “Cookies & analytics” above. Google never receives the personal information you give us through the letter tool, newsletter, or contact form.
How long we keep information
We keep personal information only as long as needed for the purpose you gave it to us. Copies of letters are retained while the campaign is active so we can report on its reach; we review our records at least annually and delete or anonymize anything no longer needed. Newsletter details are kept until you unsubscribe.
Your rights
You may ask us at any time to show you the personal information we hold about you, to correct it, or to delete it. You may withdraw consent (for example, unsubscribe from updates) at any time. If you’re not satisfied with our response, you can complain to the Office of the Privacy Commissioner of Canada.
Contact us about privacy
Questions or requests about your information: info@banadsforgambling.ca, or use our contact form. If we change this policy, we’ll post the update here with a new “last updated” date.